A new comprehensive poll into public attitudes towards development in Greater London has revealed the depth of the dilemma that politicians and policy makers face as they try to solve the housing crisis.

The poll, commissioned by communications agency Forty Shillings, of 1,151 adults living in Greater London shows the public back new housing development in their area amid real pessimism about their own prospects for home ownership.  

Over 60% now support new development in their neighbourhood, across the social and political spectrum, but crucially the public care about protecting green space and the quality and affordability of new developments as much as quantity, setting a tough challenge to policymakers and developers.
 
The poll also revealed the following: