As the readers will certainly know, it is election season in the UK. A few weeks of constant news concerning who said what, promises made for the future and what might be broken promises from the past. The various parties issue their election manifesto. A quick search of the word tells me that a manifesto is 'a public declaration of policy and aims, especially one issued before an election by a political party or candidate'.

If you have been watching the debates, the more interesting bits tend to be when they start to argue. A bit of verbal pushing and shoving but mostly they are sound bites that actually do not matter that much in the long term.

Similar to election season, the semi-annual Property Investor Show at London's ExCel is here again. Lots of people talking about all sorts of details; attendees hunting for the latest tip or deal; debates about the best hotspot or profitable new strategy. Does any of the chatter actually matter? Avoid the sound bites. Think about the long term. Come up with a personal manifesto and then focus.