I read an article the other day saying social media doesn't work for letting agents and I believe the author has really missed the point.
You see the problem that many of us are unaware of, is that search engine optimisation (SEO) has become a bit of a dirty word within the ranks of Google and just like the government who are continuously trying to close loopholes to stop tax evasion, they (Google) are trying to stop web specialists from improving the rankings of websites falsely, so what are we as agents to do to drive traffic to our websites now?

It used to be that adding a few strategic keywords, some links inbound and outbound and a few fancy articles with the local areas mentioned a few times, would sort of do it, give it a bit of time, set up a Google place page and get a few reviews and hey presto, you were near the top of the search engine...but not anymore, so where is this all going?

As fast as the SEO experts come up with new strategies, they are getting closed off, so it's like a never ending race down a huge corridor looking for open doors, but as soon as you've seen one, it closes before you get there. The problem is that no one really know how the algorithms for the search engines actually work so it's all a bit of guesswork and well 'this sort of works' so let's do that.