St Petersburg tourism market to grow by over 40% by 2010
There has been a rise in the number of visitors flocking to Russia’s second largest city, St Petersburg. Last year saw 3.5m foreign visitors representing a 13% increase on 2004. In the next 5 years the quality hotel room stock is expected to increase by over 40% to cater for the demand from foreign and domestic travellers, according to research from Boston Consulting Group.
“ St Petersburg, the northern capital is ranked the third Russian market, after Moscow and the Lipetsk Region in terms of development levels and foreign investment per capita. Tourism represents an approximate 15% share of the Gross Regional Product ahead of cities like London, where it is 10% and New York (5 %)”, said Mark Wynne-Smith, European CEO at Jones Lang LaSalle Hotels.
“Predominantly a tourist destination, St Petersburg plays host to a number of cruise liners but will also seek to attract business clients from the large corporate firms that plan to relocate to the region. The city administration aims to improve St Petersburg’s profile and attract around 5 million foreign visitors by 2010.” He continued: “Currently the main international visitors come from Finland, the US, Germany, France and Italy. Their average length of stay is 3.5 days.”
Average room rates for quality hotels in St Petersburg have reached $270 per night in the first half of 2006, not far behind Moscow’s $290 average. |