Second tier cities in India offer immense retail potential
Having gained significant market share in first tier cities in India, prominent retailers are expanding into unexplored second tier cities at a fraction of the cost, according to a study by Cushman & Wakefield.
In the southern Indian markets, mall culture in first tier cities such as Bangalore, Chennai, and Hyderabad has just begun to gain momentum.
The second tier cities are also expected to see a remarkable growth in the development of malls in the near future, with over 1m sq ft of space being added in cities like Mysore and Cochin. By 2009, Coimbatore is expected to have five malls with a built-up area of 2.4m sq ft and Cochin six malls with a built-up area of 1.6m sq ft. At present, there are no malls operating in these two cities.
By the end of 2006, India is expected to have about 120 malls and Indian firm Reliance has announced an investment of $3.4bn to become the country's largest modern retailer by establishing a chain of 1,575 stores by March 2009. Hypercity Retail also plans to open 55 hypermarkets by 2015.
The opening up of foreign direct investment, the report says, will provide access to the science of retailing. International players are expected to bring in design, visual merchandise and operational expertise. They will also bring experience from developed markets.
New retail shopping centres will enhance the infrastructure of Indian cities, create jobs and increased wealth. Residential property developers are not usually too far behind. |