According to Cushman & Wakefield’s latest report Trends Radar - Riding the Wave of Change in Real Estate, the Polish hotel market is seeing a steady increase in demand and key performance indicators. These positive trends are expected to continue into 2024, with a recovery in the number of international guest nights in Polish hotels. In the long-term, the market will increasingly focus on hotel retrofitting and implementing modern technological and ESG solutions.

According to Trends Radar, demand on the Polish hotel market has been on a steady upward trajectory in recent years. For example, in 2022 the number of nights rose by 23% year-on-year while 2023 is expected to finish with a year-on-year increase of 5%.

"These positive trends have been mostly driven by the increase in domestic demand while a recovery in the number of international nights is expected in 2024. Next year, the number of nights sold in Polish hotels is expected to surpass the 2019 level by 7%," said Maciej Prończuk, hotel market expert at Cushman & Wakefield.